Feb 12

The cycle of life

The cycle of life often called the circles of life or the stages of life, are very common for all the people. Every moment in life has it’s purpose and to evolve one should experience that moment consciously and learn from it. Often things or moments in life tend to repeat themselves at a very specific given time. Then it is the time to recognize it and apply the hard earned knowledge to control the outcome and be in the position you want to be.

Dec 11

Mini mal advertising

One more good and simple ad. For the record, I don’t dig mini cars.

Dec 11

Changes are hard

I haven’t written in a few months and the first question that comes up in my mind is why? The generic answer is that i didn’t have time. Actually, there were happening some major changes in my life, some of them which i am very proud of. I have finished my academical studies, for now. Instead of exhaustion I felt that I need to do more and within 4 months I have changed my job, moved to another city, bought a new car and switched completely to OS X. It’s like a snowball effect, once you get into the game you feel that you need to do more and more.

Ok, then what is the catch for the title of this post? Changes are really hard, they are, they throw you out of your comfort zone and force you to take new decisions that you have never taught you would need to take in the near future, they force you to see something else, or at least to see things from another angle. But this process is hard and painful. At some point you may seem very confused and think that things may not come out good in the end, but then something strange happens, you start to see another path, things that you took as undoubtable facts are questioned, rethought and rewritten.

Being again in the posture of a newcomer is great, having to choose a new place to live, a new lifestyle, a new daily routine force you to think about even the simplest decisions like: where would I shop for groceries today? I don’t know about you, but when I hear this, numbers start to flow through my head, simple calculations and analysis are going on.

Changes attract a lot of unknowns in your life, a lot of things that you are uncertain of, a lot of things that need to be adapted to fit your needs and expectations.


Jul 11

Beautiful art made of junk

In the spirit of the aesthetics of ugliness the washed up photo series is a great example of beautiful art made out of junk. I can only send my congratulations for this great idea to Alejandro Durán.

Junk at sunse

Washed by the sea

More here.

Apr 11

Go slow

Life is beautiful, why waste it… Go Slow, enjoy every millisecond, be aware how lucky you are to be in this moment.

Video by Jerome Duran

Mar 11

A blip

Some of us had it, and some of us didn’t, but living a story like this is amazing. Excellent storytelling and realization.

Mar 11

Pixar behind the scenes

I was always curious how the most creative people in the world are working. Here is a short video from the pixar campus just outside San Francisco. Thank you New York Times.


Related Article:​g4LEc4

Jan 11

Barilla – Beautiful advertising

Clean, simple and effective Ad from Barilla Pasta. Awesome work.
Barilla New Year Advertising

Jul 10

VW Beetle Advertising

There is no secret that I always liked the VW Beetle (both old and new), but I newer knew that it had so beautiful, simple and intuitive advertising campaigns. Build with the intent of simplicity in mind, the old VW Beetle was produced from 1938 until 2003. The VW New Beetle came in 1998 and it is still produced today. Beetle is a name with tradition and has a special place in the car manufacturers world.

Here are some of my favorite VW Beetle ads, both old and new:

The Old Beetle

VW Beetle Advertising - How Long

VW Beetle Advertising - Think Small

VW Beetle Advertising - Live Below

VW Beetle Advertising - Bigger House

VW Beetle Advertising - Storm

The New Beetle

VW New Beetle Advertising - Beetle Lips

VW New Beetle Advertising - Leather Beetle

VW New Beetle Advertising - Hello SunshineVW New Beetle Advertising - Fathers Day

VW New Beetle Advertising - Pregnant

VW New Beetle Advertising - Snow Angel

Jun 10

Durex – Aggressive Advertising

This is what I like to call clean, simple and aggressive advertising. It simply gets to you in a very subtile manner and it sticks in your head. There are no expensive photo shoots that use special gear and an army of staff. It’s all about creativity and a simple message. This add can be done even with MS Paint. When I see this kind of work, I simply stop and observe how brilliant the idea was and how simple. This is insane, i love it.

Happy Fathers Day - Durex Add