This is what I like to call clean, simple and aggressive advertising. It simply gets to you in a very subtile manner and it sticks in your head. There are no expensive photo shoots that use special gear and an army of staff. It’s all about creativity and a simple message. This add can be done even with MS Paint. When I see this kind of work, I simply stop and observe how brilliant the idea was and how simple. This is insane, i love it.
An awesome lesson of management drawn on the whiteboard. I really appreciate people that think outside the box and see the potential of communication, sharing and open source.
Other artists express their feelings through a different kind of art. I will give the best example that i know. Let’s take James Zabiela, he is a great Dj and producer, well known worldwide. He and his girlfriend are together since long time ago, although Zabiela suffers when he has to go away on his trips to play throughout the world. These feelings about the human kind, about how unconscious some of us may be are expressed very well through his Renaissance Masters Series. On a subliminal level he tries to bring consciousness in our lives and to make us realize that life is beautiful, even though one must suffer to succeed on a different level. Although he goes away to do what he loves to do, he is sad for having to leave love behind. With his mixes he tells a story and like every story this can be interpreted. At some level I can find myself and my story in his music.
He recently released the new Masters Series Mix which contains two CD’s entitled very suggestive: A Life Less Ordinary and Afterlife.
Buy this release on Beatport.
Just imagine… what life could be like.
Beautiful footage shot for BBC documentary ‘South Pacific’, Episode ‘Ocean Of Islands’.
Music: Steen Thottrup – If You Were Here Tonight, Cafe Del Mar Album, Vol. XVI 2009